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About the firm

A finance function you'd trust with a decision worth millions

A&S Financial Consultants is a financial consultancy founded by Azan Ahmad and Subhan Ahmad, both trained at A.F. Ferguson & Co. (PwC Pakistan), with Azan ACCA-qualified. The firm builds financial models, forecasts, budgets, reporting and advisory for founders, boards and investors, and has served 100+ businesses across the US, UK, Canada, Europe and Asia, supporting $10M+ in capital raised. Every engagement is led personally by a founder.

  • ACCA-Led
  • Ex-PwC
  • 4+ Years
  • 100+ Businesses Served

Credentials

The qualifications behind the work.

  • ACCA-LedLed by ACCA-qualified founder Azan Ahmad (Chartered Certified Accountant)
  • Ex-PwCBoth founders trained inside a Big Four practice
  • 100+ BusinessesServed across the US, UK, Canada, Europe and Asia
  • NDA by DefaultConfidential engagements, named only with permission

Our story

Built out of the Big Four.

A&S Financial Consultants was founded by brothers Azan Ahmad and Subhan Ahmad, both trained at PwC, with Azan ACCA-qualified. Between them they had spent years producing the kind of financial work that large corporates take for granted: rigorous models, defensible assumptions, reporting that survives scrutiny, and watching smaller businesses go without it entirely.

The gap was never talent. It was access. A founder raising their first round, a family group consolidating six entities, a fund screening an acquisition. All of them needed Big Four-grade financial work, and none of them could justify Big Four fees or timelines.

Four years and 100+ businesses later, that is still the whole proposition. Work of the standard we were trained to produce, delivered directly by the two people who own the outcome. No account managers, no juniors learning on your file, no deliverable neither of us has personally reviewed.

The founders

You work with us. Both of us.

Every engagement is led personally by a founder and reviewed by the other before it reaches you.

Azan Ahmad, Co-Founder & Principal Consultant at A&S Financial Consultants

Azan Ahmad

Co-Founder & Principal Consultant

  • ACCA-Qualified
  • #1 in Pakistan · ACCA AFM
  • Ex-PwC
  • Financial Modelling

Azan leads our modeling and advisory practice, ranked #1 in Pakistan in ACCA Advanced Financial Management, the strategic paper on financial modeling and valuation. Worked at PwC for 2 years and ACCA-qualified, he has built the forecasting and valuation models behind fundraises, acquisitions and board decisions across four continents. He specialises in translating messy operational reality into a model a founder and an investor can both trust.

Subhan Ahmad, Co-Founder & Principal Consultant at A&S Financial Consultants

Subhan Ahmad

Co-Founder & Principal Consultant

  • Ex-PwC
  • Reporting & Controls

Subhan leads reporting, controls and the day-to-day finance function work. PwC-trained, he designs the bookkeeping, payroll and management-reporting systems that keep growing businesses audit-ready and decision-ready every single month.

How we work

Four things we don't compromise on.

  • 01

    Clarity over complexity

    A model nobody understands is a liability. Every deliverable is built to be read, challenged and defended in a room full of investors.

  • 02

    Evidence, not opinion

    Every assumption is sourced, labelled and stress-tested. If we cannot support a number, it does not go in the file.

  • 03

    Discretion by default

    We work on live fundraises and confidential transactions. Client names and deliverables are published only with explicit permission.

  • 04

    Built to be handed over

    You own what we build. Documented, structured and maintainable by your own team long after the engagement closes.

Next step

Work with the people who do the work.

A free 30-minute scoping call with Azan or Subhan. No obligation, no sales script. You leave with a written view of what the work would involve.

azanahmad458@gmail.com · 9:00 AM to 8:00 PM EST, Mon to Fri