- ACCA-Led
- Ex-PwC
- 4+ Years
- 100+ Businesses Served
Financial Clarity.Smarter Decisions.Sustainable Growth.
We are a financial consultancy led by two PwC-trained advisors, with ACCA-qualified founder Azan Ahmad. We build the models, reporting and analysis that founders, boards and investors rely on to make decisions worth millions.
Trusted by 100+ businesses across the US, UK, Canada, Europe and Asia
Client portfolio index
+38.4%- modelled
- IRR
- cash view
- 13-week
- ready
- IFRS
Selected clients & engagements
Logos shown with permission. Confidential engagements are represented by sector rather than name.
By the numbers
Evidence, not adjectives.
Aggregate results across our client base. Individual outcomes are set out in the portfolio.
- $10M+
- Capital raised for clients
- Across venture, private-equity and debt processes we supported with modelling and diligence packs.
- 100+
- Businesses served
- Founder-led startups through to established groups across the US, UK, Canada, Europe and Asia.
- 10+
- Industries served
- SaaS, real estate, agriculture, logistics, trading, healthcare, manufacturing and more.
- 500+
- Models & reports delivered
- Forecasts, budgets, valuation models, board packs and investor-ready reporting suites.
Insights
How we think about the numbers.
Research, guides and teardowns drawn from live engagements: the same thinking we bring to client work.
Guides
Fractional Finance Function vs a Full-Time CFO: Which Is Right for You?
The question is not seniority. It's whether your business needs finance capability continuously or periodically.
6 min readReadReporting
What a Financial Due-Diligence Pack Should Contain
Diligence is won or lost on preparation. This is the file structure buyers and investors expect to find.
7 min readReadCash Flow
Cash Flow Forecasting for SaaS: The Metrics That Matter
Recurring revenue hides cash risk. These are the inputs a SaaS cash model needs before it tells you anything useful.
7 min readRead
What we do
Nine disciplines. One finance function.
Engage us for a single deliverable or for the whole finance operation. Every service is led personally by a founder.
- 01
Bookkeeping
Clean, current books you can actually make decisions from.
Explore - 02
Business Plan Development
The written and numeric case for your business.
Explore - 03
Budgeting
A budget the whole team can be held to.
Explore - 04
Financial Forecasting
Integrated three-statement models built to be defended.
Explore - 05
Ratio & Financial Analysis
What your numbers are actually telling you.
Explore - 06
Cash Flow Management
Know your cash position thirteen weeks out.
Explore - 07
Payroll Management
Accurate, on-time, compliant, every cycle.
Explore - 08
Financial Reporting
Board-grade reporting on a fixed monthly calendar.
Explore - 09
Investment Advisory
Diligence, valuation and capital strategy.
Explore
How we work
Three steps, no sales process.
A full finance function (modelling, reporting and advisory) for a fraction of the cost of a single full-time finance hire.
- 01
Free scoping call
Thirty minutes with Azan or Subhan, not a salesperson. We work out what decision the numbers need to support.
- 02
Written scope and quote
An itemised scope, a fixed price and a delivery date, in writing, before any work begins. No hourly billing.
- 03
Delivery and handover
Built by a founder, reviewed by the other, then walked through with you, documented so your own team can maintain it.
Selected work
Case studies with outcomes attached.
Named where permitted, anonymised where confidential, always with the numbers that mattered.
Professional ServicesProfessional ServicesView case study
Real Estate PEReal Estate PEDaily Cash Flow Tracker: Real Estate Portfolio
View case study
OtherSample modelESG ROI & Value-Creation Model
View case study
What you actually receive
A model you can hand to an investor.
A redacted view of a live client deliverable: an integrated three-statement model with a 13-week cash flow, sensitivity grid and board-ready KPI panel. Client names and figures are removed.

The people doing the work
Two founders. Every engagement led personally.
No account managers, no juniors learning on your file. The person who scopes your work is the person who builds it.

Azan Ahmad, ACCA
Co-Founder & Principal Consultant
Azan leads our modeling and advisory practice, ranked #1 in Pakistan in ACCA Advanced Financial Management, the strategic paper on financial modeling and valuation. Worked at PwC for 2 years and ACCA-qualified, he has built the forecasting and valuation models behind fundraises, acquisitions and board decisions across four continents. He specialises in translating messy operational reality into a model a founder and an investor can both trust.

Subhan Ahmad, Ex-PwC
Co-Founder & Principal Consultant
Subhan leads reporting, controls and the day-to-day finance function work. PwC-trained, he designs the bookkeeping, payroll and management-reporting systems that keep growing businesses audit-ready and decision-ready every single month.
Client reviews
What our clients say.
Verified engagements across four continents.
"I had an incredible experience with this service! I was really anxious about some financial statements for an important meeting with my manager, and I got stuck. Thankfully, Subhan responded super quickly."
Vincent Thay
Finance Manager ยท United States
"Subhan is extremely professional and super responsive. The moment I messaged him, he replied right away, understood my query clearly, and provided a solution. He's very helpful, reliable, and easy to work with."
Henry Alfie
Finance Manager ยท United Kingdom
"Subhan did an amazing job! He would respond straight away and delivered my work before the deadline, the work was exceptional โ he is great and would definitely use again!"
Kaix70
Founder & CEO ยท United Kingdom
Common questions
The things clients ask first.
Everything else is answered on the full FAQ page.
- From pre-revenue founders preparing a first raise through to established groups turning over eight figures across multiple entities. The common thread is not size. It is that the business has reached the point where decisions need real numbers behind them. If we are not the right fit, we will tell you in the first call.
- Yes. We have served 100+ businesses across the US, UK and Canada, with select clients in Europe and Asia. Work is delivered remotely with meetings scheduled in your timezone, and we are used to IFRS, US GAAP and local reporting conventions. Multi-currency consolidation is routine for us.
- Three ways, depending on the work. Fixed-fee for defined deliverables such as a financial model, business plan or valuation, and most fall between $800 and $4,500, and you know the price before we start. Monthly retainer for ongoing bookkeeping, payroll and reporting, from $800 a month, priced on transaction volume and entity count. Project-based for advisory and diligence engagements. Every quote is written, itemised and issued after a free scoping call. We do not bill for that call. Full starting prices are on the pricing page.
- For bookkeeping and payroll: QuickBooks, Xero, Zoho Books, Wave and Sage, plus your existing stack where you already have one. For modelling and analysis: Excel and Google Sheets built to institutional standards, with Power BI or Looker Studio dashboards where live reporting is needed. We build in the tool you already own wherever possible rather than forcing a migration.
Free download
The Investor-Ready Financial Model Checklist
The 25-point checklist we run every model through before it goes to an investor: the same list a diligence reviewer works down. Enter your email and we'll send it now.
- Integrity checks: does the balance sheet hold under every scenario
- Assumption hygiene: sourced, separated and editable without breakage
- Revenue build: bottom-up drivers investors can interrogate
- Presentation: the output tab a reviewer actually opens first
The Investor-Ready Financial Model Checklist
PDF ยท 127 KB
Tell us where to send it and the download unlocks immediately.
Next step
Let's put clear numbers behind your next decision.
A free 30-minute scoping call with Azan or Subhan. No obligation, no sales script. You leave with a written view of what the work would involve.
azanahmad458@gmail.com ยท 9:00 AM to 8:00 PM EST, Mon to Fri